Your first impression matters!

Nikhil, the owner of a 3-year-old technology start-up firm, is a go-getter & full of enthusiasm. Today at a vast event & he met Mr, Ben while talking to him he found out hat Mr, Ben is a very good friend of the Co-founder of the Company which is in Nikhil’s dream client’s list. Woohoo, what an opportunity! But Oops! He missed out sharing his details with Mr.Ben & lost his chance to build his impression & relationship just because his mobile phone smashed & He wasn’t carrying any business card, because he never gave importance to the business card in this digital world where he has always been sharing everything digitally. It pinched him today that he underestimated the power of that small piece of paper called business card, that would have helped him today to get connected with his dream client. Although he has taken the card of Mr Ben. Somehow it has affected his first impression. It’s true that “YOUR FIRST IMPRESSION IS HARD TO CHANGE”. In another case, Chetan, Co-founder of a Media Solutions firm, had a similar experience, when he went to his life’s first Equity Research Seminar. He had not got any business cards printed, thinking they are not important. When the organiser desk asked him and his colleague Priya for their contact details, he felt uneasy writing them on a piece of paper while Priya proudly handed over her customized professional business card observing this the host of the event misunderstood Priya as the Owner…..another Ooops Moment! Therefore, howsoever small in size, a business card makes a big impact on the growth of your business as well as career. It can be an excellent personalized form of marketing, provided we know how to design and use it. Retaining their special status even in today’s virtual world, business cards help make a favourable first impression, build a personal relationship with customers, generate trust, enhance credibility, create professionalism, establish the brand, and communicate your company’s motto effectively. Let us understand the importance of having an appropriately designed business card that one should use as a marketing tool. Creates a good first impression A business card is a classic case for the good old saying ‘first impression is the last impression’. Further, it’s becoming more and more difficult to grab the attention of your target clientele, with rising distractions and falling attention spans. So making an instant first impression is all the more crucial. Let your business card carry all the relevant information in a professional, attractive and crisp manner so that it can catch your prospective customers’ attention. A well-designed business card enhances your business’s credibility and legitimacy.
The cheapest brand-building toolWe often forget that we can use our business cards as a very cost-effective brand-building tool, due to its low-cost advantage. Graphic designing skills are also relatively inexpensive, as compared to the immense benefits it will provide in terms of making your organization more identifiable. A small tip is to have your business card customized to leave a lasting impression.Personalized and easy

A business card can easily provide your contact details, through a small handy card. It is also very personalized as compared to today’s trend of sending information digitally. Stronger networks get formed with a handshake, an eye contact, a personal conversation and business card exchange. At the same time.

Business cards also help put a face to a business. When you hand over a nice & professionally business card, it helps someone register your business in their minds.

Further, being so portable, a business card can travel wherever you go, making them a very mobile marketing tool for your business.

Handy marketing tool

If you suddenly meet a potential lead anywhere like a seminar, industry conference, trade event, business meeting, airport, movie show or at a mall, keeping a business card handy is the best marketing tool ever. This way, you don’t miss any potential opportunity that may come your way.

A sneak peep into your company

Your business card should ideally be the window to your company. Align each small detail like its colour, typeface, space, image, logo and tag line accordingly to have the intended impact. Design your business card impressively to beat your competition. Another handy tip is to focus on its physical details too like the quality of card paper used, its size and shape so that you make the best professional impression.

Last but not the least, there is a variety of customization available today in the types of business cards you can choose from. Your designer can not just play with the material used (standard paper, hand- made paper, cloth, metals, the list is endless), size (standard rectangle, square, circle, oval, hexagon etc.), but also with what usage the card itself is put to. It could be converted into a bookmark, a paperweight, a wall hanging, an invitation tag, and whatnot. So go ahead and be as creative as you like and get a professional business card designed for yourself!